Small and medium-sized businesses already turn to your organization for guidance. Now you can provide them with AI fluency and hands-on learning. The Claude SMB Trainer Program trains and equips community and AI partner organizations to deliver the proven Claude SMB Workshop format — independently, to your own member base, at no cost.

Join the first cohort at our in-person training in San Francisco on Tuesday, September 8, 2026.

This spring, Anthropic took the Claude SMB Workshop on the road — a half-day, hands-on AI fluency session built for small and medium-sized business owners — to 10 different cities across the U.S. Attendees rated it 9.1/10 (+70 NPS), and every stop oversubscribed by 3-5x.

The demand is bigger than any roadshow. Your communities are asking for this training. Help us bring it to them. As an Approved Claude SMB Trainer, your organization gets the complete workshop-in-a-box — everything you need to run the same session for your members, on your own schedule, with Anthropic keeping the materials current.

The workshop format is educational: no pitch and free for your members, plus one month of free Claude Max for every attendee. It's built to teach and aligns with the economic-mobility missions of the organizations we partner with.

Approved Claude SMB Trainers commit to host at least 5 SMB Workshops by the end of 2026 for your member base.

In return, your members get a proven, free AI curriculum — and your organization gets the tools and Anthropic's backing to deliver it.

How much does this cost?
Nothing. The training, the toolkit, and the workshop materials are free. The workshops you run are free for your members too, and every attendee gets one month of Claude Max included. (Travel costs to San Francisco not included.)

Do our facilitators need a technical background?
No, but it's helpful. The workshop is designed for beginners, and the facilitator training and guide cover most things your team needs. 

Can we send more than one person to the training?
Yes, we encourage organizations to apply for more than one facilitator. Please note that space is limited, and approvals are non-transferrable.

What if we can't make either training date?
The September sessions in San Francisco and New York are the first cohorts. Apply anyway and tell us — we'll keep you informed as future training opportunities are scheduled.

What happens after we're approved?
You'll get access with the full workshop toolkit, so you can start scheduling workshops for your members on your own timeline. Anthropic keeps the materials current. Approved trainers will also become eligible to test for an Authorized Training Partner badge upon launch later this year.

Where exactly is the training?
In San Francisco. We'll share venue details and logistics with approved applicants.